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提升客戶體驗，助力經(jīng)銷商服務能力再升級

2023-07-18 08:56:23 來源：紐荷蘭NewHolland 閱讀量：13171 評論

導讀：，通過三天的培訓學習、研討交流、團隊拓展，提高客戶滿意度、提升客戶體驗、拉近與客戶的距離。

　　【農(nóng)機網(wǎng) 明星企業(yè)】巴山蜀水，風景秀麗。為更好的貫徹“客戶至上”的企業(yè)文化，凱斯紐荷蘭客戶支持部門發(fā)起、攜同人力資源部門，在天府之國成都舉辦了為期三天的2023年農(nóng)機經(jīng)銷商客戶體驗提升高級研討會活動。來自全國15家優(yōu)秀經(jīng)銷商的服務經(jīng)理代表參與了此次活動，通過三天的培訓學習、研討交流、團隊拓展，提高客戶滿意度、提升客戶體驗、拉近與客戶的距離。
 
　　凱斯紐荷蘭工業(yè)集團中國區(qū)總裁盧卡·馬納蒂通過線上連線致開場詞。盧卡先生對與會的經(jīng)銷商朋友們表示了熱烈的歡迎，并表示希望大家能夠通過活動期間的學習與交流，學到新知識、獲得能力上的提升，并將客戶體驗提升落實到日常工作中的每個環(huán)節(jié)。
 
　　中國區(qū)人力資源總監(jiān)路華先生也通過線上方式，為與會人員介紹了凱斯紐荷蘭的企業(yè)文化。路華先生結合多年的工作經(jīng)驗，為學員介紹了客戶體驗生命周期模型，傳授相關技巧，并希望與會人員通過此次文化研討之旅，升華理念、結合實際，能夠更加深入高效地服務客戶、提升客戶購機后的體驗。
 
　　凱斯紐荷蘭商務總經(jīng)理李康先生來到活動現(xiàn)場并致辭。李康先生對公司上半年的銷售情況進行了簡單介紹，并針對下半年的機遇和挑戰(zhàn)闡述了各項觀點，希望在大家持續(xù)通力合作下，再創(chuàng)輝煌。
 
　　隨著互聯(lián)網(wǎng)技術的成熟及普及，移動自媒體已經(jīng)滲透到各行各業(yè)人們生活、學習、工作的各個環(huán)節(jié)，對用戶接收信息習慣、企業(yè)信息傳播等方面的產(chǎn)生了眾多影響。作為農(nóng)機行業(yè)中的佼佼者，凱斯紐荷蘭不僅擁有完善的經(jīng)銷商網(wǎng)絡和服務體系，也積極順應新媒體發(fā)展，通過更新、更多的途徑與用戶進行溝通。
 
　　研討會首日，針對自媒體時代如何在服務環(huán)節(jié)更好的提升客戶體驗、改善客戶滿意度，由專業(yè)講師進行了講授。學員們分成不同小組，通過分組討論、對話模擬等與講師進行雙向交流，提升新媒體應用能力。
 
　　首日培訓結束后，團隊回顧了上半年的業(yè)務情況，并為學員們重點介紹了下半年的工作重點和方向。人力資源部經(jīng)理潘欣欣女士為學員們介紹了凱斯紐荷蘭校企合作項目TechPro²的發(fā)展情況和歷史。人才是品牌可持續(xù)發(fā)展的關鍵因素，因此，凱斯紐荷蘭一直致力于為經(jīng)銷商隊伍不斷輸入新鮮血液，確保客戶能夠得到及時高效的服務。
 
　　為了檢驗和實踐培訓成果，活動特意以文化研討的形式開展。結合凱斯紐荷蘭企業(yè)文化五大核心，針對實際工作中遇到的各種情況，從客戶的角度出發(fā)，梳理脈絡、優(yōu)化方案。在兩位導師的主持及指導下，學員們結合實際工作中的經(jīng)驗及培訓中的收獲，分組進行了熱烈討論，在互相交流中，進一步提升和鞏固自身能力。
 
　　學習提升后，凱斯紐荷蘭客戶支持總監(jiān)楊大偉先生進行了研討會總結。楊大偉先生表示，希望通過此次研討和學習，進一步強化經(jīng)銷商團隊的自身能力并提升團隊對客戶體驗的認知；希望與會學員返程后，也能將如何提升客戶體驗的學習心得，更好地傳達和貫徹給各自的服務團隊。
 
　　此次客戶體驗提升研討會，不僅有學習課程和研討活動，還結合成都秀美的自然景觀，還為學員們準備了精彩的拓展活動，讓學員們在對抗及協(xié)作活動中，拉近彼此的距離。內(nèi)容豐富的課程設計、干貨滿滿的學習時間、積極熱烈的戶外拓展氣氛，讓本次研討會收獲了學員們的一致好評。
 
　　“研討會的準備非常貼心，通過培訓交流，拉近了我和其他經(jīng)銷商伙伴間的距離，也糾正了很多之前關于客戶體驗理解的誤區(qū)。”
 
　　“我非常喜歡小組間熱烈積極的合作氛圍。很高興能參與此次培訓，學習的內(nèi)容對我之后的工作有很大的幫助和指導意義，也讓我懂得了如何應對自媒體平臺帶來的機遇和挑戰(zhàn)。”
 
　　經(jīng)銷商作為企業(yè)品牌與用戶間的橋梁，不僅承載著溝通信息傳達價值的重要作用，也是為用戶提供及時高效服務的重要保障。
 
　　通過本次研討會活動，學員們認識到今后不僅要加強線上新媒體運營能力，同時，還要增強線下服務品質(zhì)的提升；滿足客戶在服務要求上的多樣性，秉承客戶至上的理念，為廣大用戶提供更便捷、優(yōu)質(zhì)的服務，提升客戶體驗。
 
　　稿件提供：經(jīng)銷商服務發(fā)展 張浩然

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