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農(nóng)機企業(yè)自身發(fā)展還需“三大戰(zhàn)術(shù)”

2017-08-16 18:06:28 來源：中國農(nóng)機網(wǎng) 閱讀量：49170 評論

導(dǎo)讀：古代兵家作戰(zhàn)前都需研究戰(zhàn)術(shù)，自身做好了萬全準(zhǔn)備，在戰(zhàn)場上方能坐懷不亂，農(nóng)機企業(yè)亦是如此，要想在市場上站穩(wěn)腳跟，還需“三大戰(zhàn)術(shù)”。

　　【中國農(nóng)機網(wǎng) 本站原創(chuàng)】 古代兵家作戰(zhàn)前都需研究戰(zhàn)術(shù)，自身做好了萬全準(zhǔn)備，在戰(zhàn)場上方能坐懷不亂，農(nóng)機企業(yè)亦是如此，要想在市場上站穩(wěn)腳跟，還需“三大戰(zhàn)術(shù)”。

 
　　技術(shù)戰(zhàn)：
 
　　任何企業(yè)和個人若想取得長遠的發(fā)展，必須在某一個領(lǐng)域有其不可撼動的地位。俗話說“冰凍三尺非一日之寒”，這一地位的造就需要十年如一日的鉆研與專注，深耕某一領(lǐng)域，方能在激烈的市場競爭中占據(jù)一席之地，我們可稱之為“技術(shù)戰(zhàn)”。
 
　　作為中國工程機械技術(shù)發(fā)源地的原建設(shè)部長沙建設(shè)機械研究院是中聯(lián)重科的前身，擁有50余年的技術(shù)積淀，中聯(lián)重科很好地承襲了這一科研院所的技術(shù)底蘊和行業(yè)使命，通過科技創(chuàng)新*地推出新產(chǎn)品和新技術(shù)。研發(fā)出大型拖拉機、大型聯(lián)合收割機等農(nóng)機裝備，國內(nèi)農(nóng)機裝備向化邁進，向“智慧農(nóng)業(yè)、農(nóng)業(yè)”方向發(fā)展。中聯(lián)重科副總裁王金富曾經(jīng)說過：“只有立足當(dāng)前、著眼長遠，堅持創(chuàng)新驅(qū)動，擁有核心技術(shù)，做出性能先進、質(zhì)量可靠的產(chǎn)品，才能擁有長期發(fā)展的機會。”這句話很好地詮釋了“技術(shù)戰(zhàn)”的戰(zhàn)略。
 
　　市場戰(zhàn)：
 
　　對于農(nóng)機企業(yè)而言，只有緊跟當(dāng)前的市場方向，深刻分析行業(yè)走向，制定符合自己企業(yè)的發(fā)展戰(zhàn)略才能在廣博的農(nóng)機行業(yè)站穩(wěn)腳跟。這一戰(zhàn)略我們將它稱之為“市場戰(zhàn)”。
 
　　此前熱火朝天的“三夏”會戰(zhàn)告一段落，農(nóng)機行業(yè)也迎來短期的調(diào)整期，修整之后將迎接下一階段的“三秋”農(nóng)忙時節(jié)。雖然距離今年的“三秋”大戰(zhàn)時間還很寬裕，但一些企業(yè)已經(jīng)開始布局“三秋”產(chǎn)品市場了。5月份巨明花生收獲機下線，正式推向市場，引來大批用戶和經(jīng)銷商的關(guān)注，讓人對這個專攻收獲機械領(lǐng)域的企業(yè)產(chǎn)生了極大的興趣，巨明總經(jīng)理崔守波針對當(dāng)前的農(nóng)機市場，給出了這樣的解答：“農(nóng)機市場的形勢是非常艱難的，作為生產(chǎn)廠家，必須積極應(yīng)對，想方設(shè)法捕捉市場機遇。有困難，有挑戰(zhàn)，誰能夠堅持住誰就能夠贏得未來！”這番話一語道破農(nóng)機行業(yè)的生存規(guī)則：捕捉市場，迎難而上，方為贏家。
 
　　心理戰(zhàn)：
 
　　中國大大小小的農(nóng)機企業(yè)有上萬家之多，浩如煙海的農(nóng)機市場和五花八門的農(nóng)機具讓人眼花繚亂，此時抓住用戶的心理就極為重要，用戶的心理其實也是市場走向的一部分，如何抓住用戶的心理也是企業(yè)的必修課之一，稱之為“心理戰(zhàn)”。
 
　　心理戰(zhàn)實質(zhì)上是一種心理影響行為，需要激起人活動的“內(nèi)驅(qū)力”，了解用戶需要的是什么，也就是用戶的心理需求。通常來說，用戶的心理需求會存在很多種情況，這就需要企業(yè)經(jīng)過的市場調(diào)研和分析來判斷了。
 
　　以上所述三種戰(zhàn)術(shù)只是筆者拙見，對于龐雜的農(nóng)機行業(yè)來說，未必適合每一個企業(yè)，對于企業(yè)自身來說還需不斷修煉內(nèi)功，鞏固自身，有穩(wěn)定的基礎(chǔ)方能借鑒成功案例的經(jīng)驗來發(fā)展自身。

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