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睥睨無人機(jī)裁員潮 植保市場欲爆發(fā)

2017-01-17 08:33:30 來源：中國農(nóng)機(jī)網(wǎng) 閱讀量：52487 評(píng)論

　　【中國農(nóng)機(jī)網(wǎng) 本站原創(chuàng)】每到年末，跳槽、升職加薪...已成企業(yè)無法避開的敏感話題,而裁員更是一個(gè)敏感詞匯,企業(yè)裁員的原因一般包括:企業(yè)并購、業(yè)務(wù)調(diào)整、生產(chǎn)經(jīng)營狀況不佳等原因，專家表示，企業(yè)裁員是一種基于市場的理性行為。從2016年末開始，植保無人機(jī)領(lǐng)域也迎來裁員大潮，引起業(yè)界高度關(guān)注。
　　
　　有媒體列了一組令人震驚的數(shù)字，在百度搜索關(guān)于“裁員”的新聞?dòng)?63000篇，整整38頁，竟有30頁是發(fā)生在2016年的。回顧2016一整年，經(jīng)濟(jì)下行、成本上漲、利潤不佳，不管是傳統(tǒng)企業(yè)還是電商企業(yè)，中國企業(yè)還是國外企業(yè)，都在主動(dòng)或被動(dòng)地進(jìn)行相應(yīng)調(diào)整，裁員成為目前無奈的調(diào)整方式，但也是其降低運(yùn)營成本的直接方式。多個(gè)領(lǐng)域也曾經(jīng)經(jīng)歷過裁員潮或正處于裁員潮階段，消費(fèi)級(jí)無人機(jī)只是我們關(guān)注的其中一個(gè)領(lǐng)域。
　　
　　消費(fèi)級(jí)無人機(jī)領(lǐng)域陷入裁員潮
　　
　　進(jìn)入2017年，無人機(jī)行業(yè)仿佛踩上了一條鋼絲繩，即使是消費(fèi)者領(lǐng)域的大哥大疆，也難逃市場飽和增長放緩的情況，而像規(guī)模體量小許多的億航則患上了“大公司病”，實(shí)施大裁員，勢頭蔓延至友商，零度智控同樣宣布了裁員計(jì)劃。裁員的原因一方面是消費(fèi)級(jí)無人機(jī)企業(yè)自稱的“架構(gòu)調(diào)整”;另一方面也有人深思裁員和離職背后的行業(yè)“虛火”。
　　
　　2014年成立的億航無人機(jī)，成立僅僅半年多就獲得了來自GGV紀(jì)源資本以及真格基金的1000萬美元A輪融資；而在2015年8月，它們又獲得了金浦集團(tuán)領(lǐng)投的4200萬美元B輪融資。然而，12月9日下午，億航突然宣布裁員70多人。
　　
　　2016年5月，以零度智控口袋無人機(jī)為代表的小型航拍無人機(jī)迅速獲得26％的市場份額，甚至曾一度侵占了一定的大疆的市場份額。然而，就在2017年元旦前夕，零度智控134人的“離職”事件，讓這家曾在2016年9月完成1．5億元B輪融資的“明星無人機(jī)企業(yè)”陷入風(fēng)波。
　　
　　點(diǎn)評(píng)：裁員，尤其是大規(guī)模裁員，直接的效果和誘導(dǎo)因素就是縮減開支。“精簡架構(gòu)，大刀裁員”。創(chuàng)業(yè)公司在獲得融資以后，進(jìn)行企業(yè)的擴(kuò)張，人員的擴(kuò)張，是一個(gè)正常的行為，然而當(dāng)擴(kuò)張的規(guī)模超出了預(yù)期，那么必然會(huì)成為公司的負(fù)累。許多初創(chuàng)公司后走向倒閉有一部分的原因都在于此，膨脹的速度過快，沒有做好合理的規(guī)劃，不管是人員擴(kuò)張、生產(chǎn)力擴(kuò)張、庫存擴(kuò)張等等方面，如果市場不能夠及時(shí)消化，就很容易形成公司運(yùn)作的毒瘤，然后一步一步邁向死亡，及早發(fā)現(xiàn)問題并解決，也是一個(gè)正確的做法。
　　
　　裁員大潮之下 植保市場正孕育爆發(fā)
　　
　　從2014年開始，無人機(jī)成為市場上的投資熱點(diǎn)，部分初創(chuàng)企業(yè)得到了資本的認(rèn)可，發(fā)展成行業(yè)的寡頭。在資本市場的追捧下，無人機(jī)市場大熱，然而隨著越來越多的創(chuàng)業(yè)公司涌現(xiàn)，以及各方巨頭的進(jìn)入，消費(fèi)級(jí)無人機(jī)市場已經(jīng)面臨“千機(jī)大戰(zhàn)”的局面，一場市場大洗牌在所難免。
　　
　　2016年無疑是市場進(jìn)入白熱化的一年，這一點(diǎn)在消費(fèi)級(jí)產(chǎn)品上表現(xiàn)得尤為突出：產(chǎn)品形態(tài)趨于標(biāo)準(zhǔn)化，細(xì)分市場開始出現(xiàn)，行業(yè)應(yīng)用級(jí)無人機(jī)也發(fā)展迅速，其中植保無人機(jī)市場快速崛起的態(tài)勢，越來越多的個(gè)體無人機(jī)植保服務(wù)商進(jìn)入這個(gè)領(lǐng)域。
　　
　　隨著植保無人機(jī)功能的不斷完善，推廣速度的不斷加快，市場認(rèn)知程度的不斷提高，植保無人機(jī)的市場前景非常廣闊，在未來農(nóng)業(yè)種植走向規(guī)?；?，為了完成高標(biāo)準(zhǔn)的農(nóng)田植保工作，植保無人機(jī)將會(huì)成為一個(gè)中堅(jiān)力量。

        由于植保無人機(jī)的技術(shù)標(biāo)準(zhǔn)一直沒有落實(shí)，而無人機(jī)的相關(guān)操作規(guī)范又沒有落地。所以植保無人機(jī)一直沒有納入中央農(nóng)機(jī)補(bǔ)貼名錄，僅有部分省份在進(jìn)行地方性購機(jī)補(bǔ)貼。而近期的一個(gè)讓整個(gè)植保行業(yè)都?xì)g呼的消息，國家的扶持政策給植保無人機(jī)行業(yè)注入了“強(qiáng)力興奮劑”。1月16日，農(nóng)業(yè)部農(nóng)機(jī)化司司長李偉國在“全國農(nóng)機(jī)化工作會(huì)”上做了總結(jié)講話，其中，提到了將植保無人機(jī)作為試點(diǎn)進(jìn)行補(bǔ)貼。這是中央層面次將植保無人機(jī)納入補(bǔ)貼范圍。
　　
　　結(jié)語：植保應(yīng)用算是無人機(jī)行業(yè)的一個(gè)剛需，業(yè)界認(rèn)為，對(duì)于無人機(jī)未來的行業(yè)應(yīng)用前景，體量大的肯定是農(nóng)業(yè)，但何時(shí)會(huì)爆發(fā)，既有政策因素，也有技術(shù)因素，很難下定論。在經(jīng)濟(jì)低迷時(shí)，總是有一些行業(yè)領(lǐng)域逃不過裁員，但這并不意味著一切就此結(jié)束，應(yīng)鼓起勇氣面對(duì)現(xiàn)實(shí)，做好職業(yè)規(guī)劃，命運(yùn)就能牢牢地掌握在自己手中。2017在國家的強(qiáng)力扶持力量之下擼起袖子加油干！

上一篇： 逃脫“三不”泥潭 我國農(nóng)機(jī)化發(fā)展還需穩(wěn)扎穩(wěn)打

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