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凱斯紐荷蘭：提升保修服務技能，促進與客戶有效溝通

2024-07-11 09:47:45 來源：凱斯CaseIH 閱讀量：17001 評論

導讀：近期，凱斯紐荷蘭專業(yè)團隊在烏魯木齊培訓中心精心策劃了一場為期三天的保修流程與客戶溝通技能提升培訓。

　　【農機網 明星企業(yè)】 在當今競爭激烈的市場環(huán)境中，保修流程的順暢度與客戶溝通的深度，已成為衡量客戶滿意度及企業(yè)品牌形象的重要標尺。
 
　　保修服務不僅是對客戶承諾的踐行，更是確保產品問題得以迅速、妥善解決的關鍵環(huán)節(jié)。而出色的溝通技巧，則是構建企業(yè)與客戶間信任橋梁的基石，它讓我們能夠精準捕捉客戶需求，提供更加貼心、個性化的服務體驗。
 
　　近期，凱斯紐荷蘭專業(yè)團隊在烏魯木齊培訓中心精心策劃了一場為期三天的保修流程與客戶溝通技能提升培訓，西北大區(qū)CBU2區(qū)服務經理、服務內勤等人員積極參加了本次培訓。
 
　　培訓講師通過實戰(zhàn)案例分析，讓學員們加深對保修流程的記憶，深刻理解如何高效、準確地為客戶提供保修服務。同時，現(xiàn)場模擬的溝通情景復盤環(huán)節(jié)，結合講師傳授的人際溝通知識，讓學員們在實踐中學會了如何更加精準地把握客戶需求，提升溝通效率。
 
　　凱斯紐荷蘭中國區(qū)服務總監(jiān)楊大偉先生深入剖析了服務在當前市場環(huán)境下的戰(zhàn)略價值。他指出：“在產品同質化嚴重的市場競爭中，服務不僅是企業(yè)發(fā)展的命脈，更是區(qū)分優(yōu)劣的關鍵因素。商務開拓市場份額進行首次設備銷售，但服務則決定了后續(xù)市場的持續(xù)增長和客戶忠誠度。” 因此，他強調了精細化服務和個性化解決方案的重要性，認為這是企業(yè)實現(xiàn)可持續(xù)發(fā)展、立足市場的必由之路。
 
　　CBU2西北大區(qū)總經理劉俊瑞先生的開場致辭同樣振奮人心。他強調了服務軟技能在提升客戶滿意度和增強市場競爭力中的不可或缺性。他特別指出，凱斯紐荷蘭不僅僅關注產品的質量，更致力于提供產品的全流程服務，確保從銷售前的咨詢和選型，到售后的技術支持和維護，每個環(huán)節(jié)都能給客戶帶來很好的體驗和價值。
 
　　培訓中，劉琳琳和周文鵬兩位資深講師憑借豐富的實戰(zhàn)經驗和生動的案例分享，為學員們揭示了服務流程優(yōu)化與軟技能提升的秘密。他們圍繞溝通技巧、客戶滿意度管理、投訴處理、自媒體時代的客戶關系維護等核心議題展開深入講解，為學員們提供了豐富的實戰(zhàn)策略和寶貴經驗。
 
　　中國及東南亞保修經理鐘英女士表示：“本次培訓的成功舉辦離不開經銷商服務管理人員的積極參與。我們將繼續(xù)舉辦類似的培訓活動，不斷提升服務水平和員工專業(yè)能力，為客戶提供卓越的服務體驗。”
 
　　同時，CBU2區(qū)服務經理胡萬超先生介紹了本區(qū)域的服務特點和特色，肯定了經銷商服務相關同仁在工作中做出的貢獻和努力，希望CBU2區(qū)的經銷商團結一致共同努力將凱斯紐荷蘭服務品牌做大做強，爭取廣大用戶的一致好評。
 
　　經銷商作為凱斯紐荷蘭品牌與客戶間的橋梁，承載者溝通信息和傳達價值的重要作用。在本次培訓中經銷商學員們收獲頗豐，“這次培訓不僅深化了我們對保修流程和客戶溝通的理解與掌握，也在實戰(zhàn)演練中提升了自身的專業(yè)能力和服務水平。”
 
　　未來，專業(yè)人員將以更加飽滿的熱情和專業(yè)的態(tài)度投入到工作中去，用真誠與專業(yè)贏得客戶的信任與滿意。

上一篇： 天鵝股份全自動無人碼包機產品榮獲兵團第二屆“天業(yè)杯”工業(yè)設計大賽金獎

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