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贏戰(zhàn)2024！一拖公司召開營銷系統(tǒng)動員會

2024-02-20 10:38:23 來源：中國一拖 閱讀量：20223 評論

　　【農(nóng)機網(wǎng) 明星企業(yè)】2月17日，公司召開2024年營銷系統(tǒng)動員會，安排部署2024年重點工作，號召營銷系統(tǒng)發(fā)揚斗爭精神，敢于直面問題與挑戰(zhàn)，增強斗爭本領(lǐng)，打贏2024年市場營銷關(guān)鍵戰(zhàn)，持續(xù)擴大東方紅產(chǎn)品市場占有率。公司黨委常委、股份公司副總經(jīng)理楊廣軍參加會議。
 
　　會上，大拖公司總經(jīng)理李鵬、中小拖公司總經(jīng)理楊昆分別發(fā)言，2024年將堅定信心，外拓市場，內(nèi)抓管理，不斷提升營銷和服務能力、強化內(nèi)部支撐，以確保各項經(jīng)營目標的實現(xiàn)；各銷售服務大區(qū)要進一步增強使命感、責任感，正視不足，抓實銷、促增長，要有“狹路相逢勇者勝”的信念，更要有勇毅前行、苦干實干的行動，堅決完成各項營銷工作任務和目標，鞏固提升東方紅大中拖的行業(yè)位勢。
 
　　營銷管理部副部長劉琮作動員發(fā)言，表示要堅定不移地做好營銷業(yè)務的服務和支撐工作，積極推進公司層面的重點工作，并安排部署了部分營銷重點工作。
 
　　公司黨委常委、股份公司副總經(jīng)理楊廣軍作《發(fā)揚斗爭精神、增強斗爭本領(lǐng)，打贏2024年市場營銷關(guān)鍵戰(zhàn)》動員講話，針對當前存在的問題，提出應對措施和具體要求。
 
　　講話指出
 
　　實施2024年大中拖市場競爭力體系化建設(shè)，公司各部門和單位應更具有市場意識，關(guān)注市場，打造核心競爭力，保持競爭優(yōu)勢；要從多方面、多渠道的了解收集市場信息，針對性制定應對措施。持續(xù)強化對經(jīng)銷商、渠道的管理力度和手段，持續(xù)推進空白、薄弱市場的改善，強化對經(jīng)銷商的管理，壓力傳導要到位；提升大中拖24小時服務及時性，從責權(quán)利對等、績效導向上更好發(fā)揮銷售服務大區(qū)的服務作用；提升營銷人員能力與綜合素質(zhì)，滿足崗位的需要，對于大區(qū)經(jīng)理要做到獎懲分明、有思路、有格局，能帶領(lǐng)團隊打勝仗；加強對大客戶、重點客戶的關(guān)注度，要有專門的管理和服務；千方百計保證春耕實銷，公司內(nèi)外要做好高度協(xié)同，各個大區(qū)要做到每單必搶、每臺必爭，要確保訂單的及時交付。
 
　　楊廣軍強調(diào)，面對日益激烈的市場競爭形勢，公司各層級領(lǐng)導和職能系統(tǒng)，要充分了解本領(lǐng)域的行業(yè)發(fā)展情況，做好市場應用的對比分析，給出相應的措施和方法，全力支撐競爭力體系化建設(shè)。給予強化短板弱項能力建設(shè)，打造全方位、全要素競爭力，為終端市場提供更多的資源，力爭打造核心競爭力，扎實推動目標落地，確保2024年經(jīng)營業(yè)績上臺階。
 
　　素材來源：營銷管理部
 
　　本期主編：李雪婷
 

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