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拓路前行 聚勢共贏 ——2024年科樂收(CLAAS)全國經(jīng)銷商大會在廈門隆重召開

2024-01-22 09:04:31 來源：科樂收CLAAS 閱讀量：19036 評論

導讀：2024年1月9-13日，科樂收(CLAAS)公司以“拓路前行 聚勢共贏”為主題，在廈門舉行了2024年全國經(jīng)銷商大會。

　　【農(nóng)機網(wǎng) 明星企業(yè)】2024年1月9-13日，科樂收(CLAAS)公司以“拓路前行 聚勢共贏”為主題，在廈門舉行了2024年全國經(jīng)銷商大會。此次大會聚集了公司高層及經(jīng)銷商代表，共同回顧了過去一年的成就，并展望未來的發(fā)展方向。

　　逆境中的創(chuàng)新與增長
 
　　CLAAS亞太區(qū)副總裁李特先生回顧了公司在2023年面臨困難和挑戰(zhàn)時所展現(xiàn)出的堅韌和創(chuàng)新精神。他說道：“經(jīng)過不懈地努力，2023財年CLAAS集團實現(xiàn)了整機與零件的雙重增長，并創(chuàng)造了銷售額的歷史新高。面對2024年的挑戰(zhàn)，公司已經(jīng)為可能出現(xiàn)的困難做好了充分的準備，并將繼續(xù)堅定前進。在技術和產(chǎn)品方面，CLAAS獲得多個國際獎項，展示了我們在技術不斷創(chuàng)新上的成果。”他特別提到了公司的新產(chǎn)品線，包括專為歐洲市場設計的小馬力拖拉機，以及高性能的聯(lián)合收割機。致詞最后，李特先生表達了對CLAAS在中國以及亞洲市場的未來發(fā)展充滿期待。

 
　　聚焦客戶服務
 
　　科樂收銷售與服務公司總經(jīng)理張金望博士指出，盡管過去幾年面臨不斷的挑戰(zhàn)和變化，CLAAS仍然堅持以用戶為中心的理念。在產(chǎn)品創(chuàng)新和服務上的不懈努力，正是CLAAS公司在競爭激烈的市場中保持領先地位的核心。他通過一段短視頻展示了CLAAS與經(jīng)銷商和用戶之間的共生關系，并呼吁經(jīng)銷商加強與用戶的互動和服務，以更好地滿足他們的需求。公司對于培養(yǎng)和發(fā)展人才極其重視，尤其是在售后服務方面。通過加強售后服務團隊的專業(yè)能力和提升客戶服務體驗，可以有效提升客戶滿意度和品牌忠誠度。在談到公司的未來發(fā)展時，張博士表達了對中國農(nóng)業(yè)機械市場的樂觀看法。他指出，隨著農(nóng)業(yè)自動化的加速，對高端農(nóng)機的需求將持續(xù)增長，CLAAS在此領域的專業(yè)知識和先進技術將使其成為市場的領導者。最后，他激勵大家要緊密配合，不斷學習和創(chuàng)新，共同面對市場挑戰(zhàn)，助力用戶成功，并為實現(xiàn)共同的目標而努力。

 

      青貯機市場的轉(zhuǎn)型與領導
 
　　在討論青貯機市場的現(xiàn)狀及其轉(zhuǎn)型時，公司強調(diào)了市場向頭部企業(yè)集中的趨勢，以及在提升產(chǎn)品性能和服務質(zhì)量方面的領導地位。指出了大多數(shù)青貯機用戶來自奶業(yè)領域，并且市場需求也轉(zhuǎn)向高效率的大型設備。展示了如何通過創(chuàng)新應對市場變化，以滿足客戶需求的不斷升級。

　　收獲機市場的深度分析
 
　　CLAAS團隊在會議上闡述了市場深入了解的重要性，并討論了支持經(jīng)銷商和客戶的策略。分析了收割機市場的宏觀環(huán)境，農(nóng)業(yè)現(xiàn)代化和大型農(nóng)機設備的市場潛力，以及市場從小型向大型高效設備轉(zhuǎn)變的適應方式。強調(diào)了深入理解客戶的重要性，為經(jīng)銷商提供了市場洞察。 

 
　　拖拉機行業(yè)的洞察
 
　　在拖拉機市場的討論中，產(chǎn)品專家組重點談到了用戶需求和技術發(fā)展。強調(diào)了市場對高效、易操作和技術創(chuàng)新拖拉機的增長需求，尤其是高端機型的需求。討論了市場對自動駕駛拖拉機的興趣，顯示了農(nóng)業(yè)機械化向更高技術水平的趨勢。還強調(diào)了根據(jù)不同地區(qū)用戶需求調(diào)整產(chǎn)品配置的重要性，以提高客戶滿意度和市場份額。

 
　　經(jīng)銷商代表討論了在理解和滿足客戶需求方面的重要性，強調(diào)了從個體用戶到大型企業(yè)用戶的需求多樣性，并且經(jīng)銷商的角色不僅限于產(chǎn)品供應，還包括提供增加價值的具體解決方案，以滿足不同客戶的需求。

 

       商務運營與售后服務的協(xié)同提升
 
　　在商務運營領域，商務總經(jīng)理高力先生對過去一年的成就表示肯定，并展現(xiàn)了對未來的堅定信心。強調(diào)了為用戶提供資金支持的策略，以減輕用戶的財務壓力，同時采取措施確保經(jīng)銷商和客戶資金的充足，維護良好的現(xiàn)金流。緊密關聯(lián)的是對售后服務的強化，重申其作為公司核心競爭力的一部分。重點在于提供高效的服務和確保原廠零件的可用性，同時通過提供定制化服務和提升技術服務水平來增強客戶滿意度。

       市場營銷創(chuàng)新與經(jīng)銷商網(wǎng)絡優(yōu)化
 
　　市場營銷部門在回顧了2023年對品牌知名度和銷售業(yè)績產(chǎn)生積極影響的市場活動后，提出了繼續(xù)這一趨勢的計劃。涵蓋了加強線下市場活動，充分利用新媒體的力量，特別是短視頻平臺，以及深化與老用戶的合作關系，通過這些多元化的營銷方法來促進品牌和銷售的進一步增長。與此同時，經(jīng)銷商發(fā)展部門強調(diào)了通過優(yōu)化經(jīng)銷商網(wǎng)絡和強化售后服務來提高客戶體驗的重要性，計劃與經(jīng)銷商更緊密合作，以更好地滿足客戶和區(qū)域市場的具體需求，確保客戶對產(chǎn)品和服務的高度滿意。

  

　　科樂收春雨經(jīng)銷商大會：攜手共進，共同成功
 
　　在科樂收春雨全國經(jīng)銷商大會上，來自全國各地的60余名經(jīng)銷商匯聚一堂，共同審視和討論了春雨產(chǎn)品線的發(fā)展前景。收割機工作小組對用戶群體、市場狀況、產(chǎn)品升級計劃及增長目標進行了深入地剖析。經(jīng)銷商代表同樣分享了他們在銷售和服務方面的寶貴經(jīng)驗，為會議貢獻了實戰(zhàn)智慧。
 
　　在此基礎上，售后服務部、財務部、市場部以及經(jīng)銷商發(fā)展部詳細闡述了公司的最新政策方向，確保每一位經(jīng)銷商都能夠與公司策略保持一致，充分理解各自的角色和責任。這次會議不僅重申了以用戶需求為導向的宗旨，也突出了持續(xù)產(chǎn)品創(chuàng)新和售后服務優(yōu)化的重要性。CLAAS與經(jīng)銷商伙伴的緊密合作，旨在實現(xiàn)共同的成功，確保長遠發(fā)展。
 
　　通過年度經(jīng)銷商大會，CLAAS不僅展示了其在農(nóng)業(yè)機械行業(yè)的創(chuàng)新精神和領導力，更彰顯了對未來趨勢的洞察和適應能力。通過強化與經(jīng)銷商的合作，提升產(chǎn)品和服務質(zhì)量，CLAAS正積極應對挑戰(zhàn)，不斷開辟新的市場路徑，實現(xiàn)公司、經(jīng)銷商與用戶的共贏。

2024年科樂收全國經(jīng)銷商大會合影
 

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