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國(guó)務(wù)院國(guó)資委發(fā)布年度中國(guó)企業(yè)新媒體榜單 玉柴位列行業(yè)第一

2023-02-06 09:09:52 來源：玉柴集團(tuán) 閱讀量：20805 評(píng)論

導(dǎo)讀：日前，國(guó)務(wù)院國(guó)資委新聞中心公布了2022年度“中國(guó)企業(yè)新媒體指數(shù)榜”，玉柴集團(tuán)排名第124名，位列行業(yè)第一。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】日前，國(guó)務(wù)院國(guó)資委新聞中心公布了2022年度“中國(guó)企業(yè)新媒體指數(shù)榜”，玉柴集團(tuán)排名第124名，位列行業(yè)第一。
 
　　從2014年起，國(guó)資委新聞中心(國(guó)資小新)聯(lián)合清華大學(xué)新聞研究中心、清博指數(shù)、中國(guó)企業(yè)聯(lián)合會(huì)、中國(guó)經(jīng)濟(jì)網(wǎng)、《中國(guó)企業(yè)家》雜志發(fā)布中央企業(yè)新媒體傳播指數(shù)榜。該指數(shù)榜融合了主流新媒體平臺(tái)的綜合評(píng)價(jià)指標(biāo)體系，以中國(guó)企業(yè)聯(lián)合會(huì)發(fā)布的“2022年中國(guó)企業(yè)500強(qiáng)”、98家中央企業(yè)新媒體平臺(tái)賬號(hào)的數(shù)據(jù)表現(xiàn)為統(tǒng)計(jì)基準(zhǔn)，全面評(píng)測(cè)中國(guó)企業(yè)融合傳播的全網(wǎng)影響力與宣傳價(jià)值，具有較高的客觀性、專業(yè)性和權(quán)威性。
 
▲玉柴集團(tuán)新媒體平臺(tái)矩陣
 
　　近年來，玉柴集團(tuán)自媒體全矩陣發(fā)力，通過建設(shè)微信公眾號(hào)、微信視頻號(hào)、抖音號(hào)、頭條號(hào)、百家號(hào)、御風(fēng)團(tuán)小程序、微博、融媒體等國(guó)內(nèi)平臺(tái)，F(xiàn)acebook、領(lǐng)英、YouTube、TIKTOK等國(guó)外社交媒體平臺(tái)為主導(dǎo)的品牌傳播中央廚房，完善數(shù)字營(yíng)銷“天網(wǎng)”建設(shè)。2022年，玉柴集團(tuán)在國(guó)內(nèi)自媒體短視頻平臺(tái)累計(jì)播放量超750萬(wàn)次，自媒體圖文總閱讀量超1055萬(wàn)次，海外社交媒體平臺(tái)曝光量超1400萬(wàn)次，提高了品牌知名度。
 
　　玉柴集團(tuán)去年策劃的大馬力燃?xì)?a href="http://dwjfsy.com/chanpin-6796.html" target="_blank">發(fā)動(dòng)機(jī)點(diǎn)火、環(huán)疆挑戰(zhàn)賽、助力卡塔爾世界杯、高質(zhì)量發(fā)展成果展、非道路國(guó)四專場(chǎng)直播等重大事件營(yíng)銷，依據(jù)新媒體平臺(tái)特點(diǎn)進(jìn)行內(nèi)容生產(chǎn)與分發(fā)，形成強(qiáng)大的傳播力，得到客戶、行業(yè)、媒體的廣泛關(guān)注，有效促進(jìn)品牌曝光量和詢盤留資。
 
　　2022年，玉柴集團(tuán)以超756億元位列2022年中國(guó)500最具價(jià)值品牌第101位，連續(xù)17年領(lǐng)跑內(nèi)燃機(jī)行業(yè)。企業(yè)品牌故事入選年度國(guó)有企業(yè)優(yōu)秀品牌故事，玉柴集團(tuán)品牌影響力顯著提升。
 

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