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東風(fēng)農(nóng)機(jī)召開2022半年度營銷工作會議

2022-07-27 08:45:16 來源：東風(fēng)農(nóng)機(jī) 閱讀量：15294 評論

導(dǎo)讀：7月14-16日，常州東風(fēng)農(nóng)機(jī)集團(tuán)有限公司在常州竺山湖召開了2022半年度營銷工作會議。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】7月14-16日，常州東風(fēng)農(nóng)機(jī)集團(tuán)有限公司在常州竺山湖召開了2022半年度營銷工作會議，宣碧華董事長、宣成副董事長，各職能部門、事業(yè)部、營銷公司負(fù)責(zé)人以及各片區(qū)經(jīng)理，產(chǎn)品經(jīng)理，營銷顧問參加了此次會議。
 
　　上半年，輪拖行業(yè)經(jīng)受了政策變化、疫情反復(fù)、供應(yīng)鏈起伏的沖擊，產(chǎn)銷數(shù)據(jù)同比略有下滑，而在這種背景下，東風(fēng)農(nóng)機(jī)則交出了一份亮眼的答卷，1-6月份東風(fēng)農(nóng)機(jī)銷售額同比增長19%，行業(yè)地位得到進(jìn)一步鞏固。
 
　　營銷工作會議的第一階段為各營銷公司、各業(yè)務(wù)片區(qū)述職部分，各片區(qū)緊緊圍繞產(chǎn)品定位、人員到位、渠道在位、策劃到位為主線，以數(shù)據(jù)對比、案例分享等方式對上半年工作予以總結(jié)，并對下半年計劃實(shí)施、重點(diǎn)工作進(jìn)行了匯報。
 
　　從大家的匯報中，可以清晰的看出，各片區(qū)依托豐富的輪拖產(chǎn)品線，實(shí)施精準(zhǔn)的產(chǎn)品定位與組合營銷方案，使得東風(fēng)產(chǎn)品競爭力越來越突出，704-M、904-9、2004-5A等經(jīng)典網(wǎng)紅產(chǎn)品熱度持續(xù)飆升。渠道開發(fā)、拓展應(yīng)用、廠慶活動亮點(diǎn)突出，終端用戶融資、二手機(jī)業(yè)務(wù)、用戶回訪等營銷短板得到進(jìn)一步提升。
 
　　會議的第二階段，各職能部門、事業(yè)部分別從貨源保供、國四布局、上下游產(chǎn)業(yè)鏈支撐、供應(yīng)鏈金融打造、質(zhì)量服務(wù)提升、策劃宣傳推介等對營銷支撐方面工作進(jìn)行了匯報，全員營銷理念和舉措正得到全面實(shí)施和落地。
 
　　會議最后，兩位董事長做了重要講話，宣成副董事長在肯定上半年所取得成績的同時，要求全體營銷人員進(jìn)一步挖掘產(chǎn)品給用戶帶來的價值，以價值為導(dǎo)向，打造更具競爭力的產(chǎn)品和生命周期。宣碧華董事長在講話中，充分肯定了在全員營銷努力下，產(chǎn)品線、渠道端共同發(fā)力，內(nèi)外聯(lián)動支撐營銷亮點(diǎn)多、成效大，讓我們在行業(yè)頭部企業(yè)地位越來越堅實(shí)。面對下半年更為復(fù)雜的局面，宣董事長要求全體人員保持高昂的斗志，扎實(shí)推進(jìn)每項工作，提升抓取終端用戶的能力，樹立更多的標(biāo)桿用戶，以更充分的準(zhǔn)備迎接國四階段的到來。
 
　　營銷工作會議結(jié)束后，全體與會人員參加了團(tuán)建活動，一個個有趣的項目讓現(xiàn)場氣氛不斷推向高潮，歡樂的笑容洋溢在每個人的臉上。
 
　　今年正值東風(fēng)農(nóng)機(jī)建廠70周年，70年風(fēng)雨洗禮，底蘊(yùn)不減；70年專注始終，風(fēng)華正茂。站在新起點(diǎn)，東風(fēng)農(nóng)機(jī)將持續(xù)深耕市場，打造更多經(jīng)典產(chǎn)品，賦能更多價值，續(xù)寫新的輝煌！
 

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