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法國庫恩：百年企業(yè)扎根中國，助力農(nóng)業(yè)現(xiàn)代化

———專訪庫恩中國銷售總監(jiān)周平
2020-11-20 17:08:00 來源：農(nóng)機網(wǎng) 作者：林言 閱讀量：66763 評論

導讀：庫恩自上世紀90年代進入中國市場后便積極投身國內(nèi)的農(nóng)業(yè)機械化建設，為國內(nèi)用戶提供高品質(zhì)、高效率的農(nóng)機設備，成為了國內(nèi)農(nóng)機市場*的品牌。

　　【農(nóng)機網(wǎng) 訪談資訊】 法國庫恩集團是的性農(nóng)機企業(yè)，自1828年成立以來，至今已有192年專業(yè)從事設計、生產(chǎn)、銷售農(nóng)業(yè)機械的經(jīng)驗。目前已在世界各地設立了11個工廠，并在11個國家設立了分公司，其銷售網(wǎng)絡遍及80多個國家和地區(qū)。庫恩自上世紀90年代進入中國市場后便積極投身國內(nèi)的農(nóng)業(yè)機械化建設，為國內(nèi)用戶提供高品質(zhì)、高效率的農(nóng)機設備，成為了國內(nèi)農(nóng)機市場上有名的品牌。

　　在11月13-15日的2020農(nóng)機展上，農(nóng)機網(wǎng)有幸采訪了庫恩中國銷售總監(jiān)周平先生，周總向我們介紹了庫恩百年的核心競爭力以及現(xiàn)場帶來的新產(chǎn)品。

　　周總介紹到，庫恩在主要生產(chǎn)四大類農(nóng)機設備，包括畜牧設備、耕整地設備、牧草設備和道路景觀設備。當前庫恩已進入中國市場30余年，隨著中國農(nóng)業(yè)現(xiàn)代化發(fā)展進程加快，用戶對高質(zhì)量農(nóng)機裝備的需求也越來越高。周總表示，庫恩將繼續(xù)扎根中國并持續(xù)為中國農(nóng)業(yè)提供技術先進、品質(zhì)可靠的農(nóng)機裝備，為中國農(nóng)業(yè)發(fā)展貢獻力量。
 
　　品質(zhì)+服務，俘獲用戶的“心”
 
　　百年來，庫恩的產(chǎn)品不僅俘獲了歐美等國家用戶的一致好評，進入中國市場后，也迅速贏得了國內(nèi)用戶的支持和信賴。那么這個百年品牌的核心競爭力何在？
 

　　周總向我們介紹，首先是產(chǎn)品，“冰凍三尺非一日之寒”，打鐵還需自身硬。192年來庫恩收獲良好信譽并非偶然，可靠、優(yōu)異的產(chǎn)品性能是原因之一。庫恩一直以來的競爭力就是品質(zhì)，從原材料進廠開始，對質(zhì)量層層把關，讓每一臺出廠的機器都合格，都符合歐洲生產(chǎn)標準。一位多年的老用戶是這樣評價庫恩的：“我的機器都是庫恩的，摟草機、撒肥機、播種機、打捆機我都買的庫恩的！設備一上手，根本舍不得扔下！”
 
　　除產(chǎn)品外，庫恩的服務也是一大亮點，為了讓用戶滿意，庫恩專門給合作伙伴、經(jīng)銷商進行培訓，讓他們盡快熟悉產(chǎn)品的操作使用，以便為用戶更好的解決困難；同時庫恩在各地擁有自己的備件庫，并進行完善與系列的管理，讓維修與領取部件更加便捷。庫恩中國分公司擁有一支經(jīng)驗豐富、積極上進的團隊，他們?yōu)榻?jīng)銷商網(wǎng)絡提供有力的幫助和支持，以縮短故障機器的停機時間；售后團隊還與當?shù)亟?jīng)銷商密切合作，采取預防措施，開展不同形式的培訓，冬季預防性檢測等。
 
　　金杯銀杯不如用戶的好口碑，庫恩就是這樣一個執(zhí)著于品質(zhì)和服務的專業(yè)農(nóng)機公司。貼近土地、貼近用戶，成就了庫恩這個百年品牌在世界范圍內(nèi)被認可和信賴。
 
　　牧草設備發(fā)展正當其時，庫恩新品引關注
 
　　當前，奶業(yè)發(fā)展廣泛受到重視，相關的牧草設備也發(fā)展得如火如荼。周總表示庫恩非常看好這個市場，在未來3-5年會是這個行業(yè)蓬勃發(fā)展的時期。此次展會庫恩除了展出其他經(jīng)典的撒肥設備、播種設備、耕整地設備和牧草設備外，更是帶來了*亮相的三聯(lián)式割草壓扁機。這款形似“大蝴蝶”的機器吸引了眾多現(xiàn)場和直播間的觀眾。

　　此款10米作業(yè)寬幅的割草壓扁機采用全機械無鏈條與皮帶傳動，穩(wěn)定性更好，刀盤割臺終身無需換油。所有割臺配備液壓懸浮裝置，仿形貼地作業(yè)更精確，在獲得更均勻的割茬高度的同時，也不會損傷苜蓿留茬；得益于菱形橡膠壓扁輥，晾曬的時間更短，草條放鋪形狀也更有利于空氣的流通，加速水分散發(fā)；據(jù)新疆用戶反饋，割草后晾曬時間少于24小時；9米作業(yè)寬度的機型在新疆一天可以割2000多畝。
 
　　與時俱進，“線上+線下”全力推廣
 
　　后，在談到線上直播問題時，周總表示，自疫情發(fā)生以來，線下銷售和推廣受到了一定的影響，庫恩也及時調(diào)整了策略，開拓線上渠道，包括抖音直播、今日頭條等多種新媒體方式進行推廣，用戶的參與熱情都很高，也都取得了很好的效果。當天在展會現(xiàn)場也進行了全程直播。周總表示今后將采取線下+線上相結合的方式進行品牌推廣，也歡迎大家多了解庫恩這個百年品牌。

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