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一文看懂 DJI 大疆農業(yè) “聚變” 發(fā)布會

2020-11-11 09:25:37 來源:DJI大疆農業(yè) 閱讀量:19123 評論

導讀:11 月 9 日下午, DJI 大疆農業(yè)「聚變」新品發(fā)布會在深圳舉行。來自全國各地 600 位合作伙伴及媒體嘉賓參與到本次發(fā)布會現(xiàn)場,共同見證 T30 和 T10 植保無人飛機的發(fā)布。

  【農機網(wǎng) 明星企業(yè)】11 月 9 日下午, DJI 大疆農業(yè)「聚變」新品發(fā)布會在深圳舉行。來自全國各地 600 位合作伙伴及媒體嘉賓參與到本次發(fā)布會現(xiàn)場,共同見證 T30 和 T10 植保無人飛機的發(fā)布。

  過去幾年,中國農業(yè)發(fā)生了巨大變化,勞動力變化、市場變化、產業(yè)變化,投身其中的企業(yè),又需如何因時而變,順應趨勢,推動變革?通過發(fā)布會,大疆農業(yè)又向外界傳遞了什么樣的關鍵信息?
 
  本篇推文,小編就帶你逐一盤點分析。
 
  聚變之力,每個人都很重要
 
  2019 年,大疆農業(yè)發(fā)布會的主題是 「遍地英雄」 。如今,英雄聚首,自然要成就更偉大的夢想??萍疾皇巧贁?shù)人的特權,而更應該普惠大眾。這些年來,我們見證了植保機械化率的大幅提升,農業(yè)生產從粗放經(jīng)營到數(shù)字化管理。有了科技的賦能,每一位農業(yè)從業(yè)者都能成為推動未來農業(yè)發(fā)展的變量。

大疆農業(yè)希望,凝聚更多人的力量,以聚變之力,共同推動中國農業(yè)進步。
 
  雙機齊發(fā),更優(yōu)選擇
 
  隨著飛防市場的擴大,使用人群的擴充,應用場景的增加,產品細分正當時。數(shù)字農業(yè)新旗艦 T30,作業(yè)效率高達 240 畝/小時,專屬變形翼設計,可以有效提升果樹飛防效果,搭配更可靠的播撒,有效提高播撒效率。
 

  而針對南方小地塊、中小農場主的 T10,新農人的第一臺植保機,輕巧便攜,簡單操作易上手。

  為了減少轉場配套數(shù)量,簡化操作降低作業(yè)成本,大疆農業(yè)還發(fā)布了包括智能電池、全能充電站、智能充電器等一站式解決方案。配套的全能充電站,既是發(fā)電機又是充電器, 7200W大功率實現(xiàn) 10 分鐘超快充,再搭配 2 塊電池,用戶就可以連續(xù)作業(yè),大大減少戶外作業(yè)攜帶裝備數(shù)量,降低作業(yè)成本。
 
  四大分會場,5 大平臺直播
 
  今年的發(fā)布會與往年不同,主辦方采用了更加復雜的“深圳主會場+4 大分會場”的模式。四大分會場由代理商組織,并邀請老用戶參與。而發(fā)布會全程也通過大疆、南方+、虎牙、斗魚四大平臺進行直播,并組織合作伙伴邀請全國各地的新農人們觀看與互動。

  后臺數(shù)據(jù)顯示,發(fā)布會直播全網(wǎng)累計觀看人次超過 100萬。通過開展直播與分會場的形式,邀請老用戶參加,大疆農業(yè)希望以此吸引更多普羅大眾參與進來,共同見證農業(yè)科技的聚變之力。
 
  連線大V博主,傳遞發(fā)聲
 
  本次發(fā)布會,大疆農業(yè)還特意邀請了三農類和科技類 KOL 參與現(xiàn)場,其中包括科工力量、華農兄弟、農村胖大海、現(xiàn)代農業(yè)許老師等等。發(fā)布會前,大疆還組織大咖們參觀公司。

沒錯,這是「華農兄弟」
 
  對于很多城市人,鄉(xiāng)村生活,農業(yè)生產正漸漸成為了他們記憶中的陌生區(qū)域。隨著媒體形勢的進化,KOL 已成為公眾借以了解鄉(xiāng)村生活、農業(yè)生產勞作的新窗口。而大疆農業(yè)也希望借助 KOL 的力量 ,讓更多城市人了解科技如何改變鄉(xiāng)村生活。

農村胖大海
 
  年投入 2 億,關懷計劃再升級
 
  2020 年,大疆農業(yè)售后投入超過 2 億元,讓 95% 的用戶不花一分錢,就享受到了貼心的全保服務。

  今年發(fā)布會上,大疆農業(yè)宣布關懷計劃再升級。除了飛機全保,作業(yè)人員、地勤人員的人身意外傷害也將納入保障范圍。同時,只要在保障期限內安全飛行的用戶,還可享受超值大禮包。
 
  文創(chuàng)周邊,表達新農人態(tài)度
 
  本次發(fā)布會現(xiàn)場,大疆農業(yè)還設置了文創(chuàng)展臺,吸引了眾多嘉賓的排隊購買。很多人會好奇,大疆為什么要做一個農業(yè)科技表達的文創(chuàng)嘗試。

  隨著科技進步,農民要從身份標簽,變成職業(yè)標簽。植保機的發(fā)展吸引越來越多的年輕人返鄉(xiāng)創(chuàng)業(yè)。他們抱著滿腔熱忱投身農業(yè),他們有自己的態(tài)度。大疆農業(yè)希望聯(lián)合年輕的力量,去賦予新農人、新職業(yè)化農民一個新形象。

  每一位新農人都是未來農業(yè)的變量,以發(fā)布會為開端,凝聚更強大的力量,以科技創(chuàng)新助推聚變。
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