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直播經(jīng)濟(jì)大熱，儀器儀表企業(yè)如何借勢釋放品牌活力？

2020-07-08 09:24:39 來源：儀表網(wǎng) 閱讀量：17258 評論

導(dǎo)讀：從醫(yī)學(xué)角度來說，人體自身的免疫能力是抵抗病毒、治愈疾病的良藥。那么對于在疫情期間同樣受到病毒“攻擊”的企業(yè)而言，什么才是它們的“免疫力”呢？

　　【農(nóng)機(jī)網(wǎng) 展會預(yù)告】 從醫(yī)學(xué)角度來說，人體自身的免疫能力是抵抗病毒、治愈疾病的良藥。那么對于在疫情期間同樣受到病毒“攻擊”的企業(yè)而言，什么才是它們的“免疫力”呢？

　　答案是品牌！強(qiáng)勁的品牌生命力在給企業(yè)帶來更多可持續(xù)的免費(fèi)流量的同時，也提升了流量的轉(zhuǎn)化率，使得企業(yè)能夠從與眾多同質(zhì)化對手企業(yè)的競爭中脫穎而出。
 
　　直播，推動品牌全面數(shù)字化
 
　　互聯(lián)網(wǎng)的發(fā)展讓直播經(jīng)濟(jì)闖入人們的視野，疫情的影響更是讓直播經(jīng)濟(jì)駛?cè)肓丝燔嚨溃辈ソ?jīng)濟(jì)正成為新常態(tài)下中國經(jīng)濟(jì)的一抹亮色。2020年政府工作報告提出，電商網(wǎng)購、在線服務(wù)等新業(yè)態(tài)在抗疫中發(fā)揮了重要作用，要繼續(xù)出臺支持政策，全面推進(jìn)“互聯(lián)網(wǎng)+”，打造數(shù)字經(jīng)濟(jì)新優(yōu)勢。
 
　　據(jù)中國在線直播行業(yè)研究報告顯示，2020年中國在線直播行業(yè)用戶規(guī)模有望達(dá)到5.26億人，市場規(guī)模將突破9000億元。如此大的市場體量，讓品牌商不得不關(guān)注到直播的力量。
 
　　目前，不少平臺都打造了直播功能，吸引了不少流量，或多或少都達(dá)成了各自轉(zhuǎn)化的目的。而在直播吸引并活躍流量的情況下，對品牌商來說，自然也是一個不可錯過的品牌展示機(jī)會與營銷渠道，通過直播來實(shí)現(xiàn)更為高效的溝通與轉(zhuǎn)化。
 
　　YBZHAN品牌直播，讓你的品牌更亮眼
 
　　站在直播熱的風(fēng)口之上，儀器儀表企業(yè)如何順勢而上，乘著這股“東風(fēng)”，釋放企業(yè)品牌活力呢？2020年7月13日-8月24日，由儀表網(wǎng)主辦的2020年度YBZHAN品牌直播公益活動(←點(diǎn)擊查看活動詳情)即將火爆上線，活動為廣大儀器儀表品牌企業(yè)提供了在線直播宣傳品牌的機(jī)會和精準(zhǔn)高效的營銷渠道。
 
　　YBZHAN品牌直播公益活動是落實(shí)國務(wù)院關(guān)于同意設(shè)立“中國品牌日”批復(fù)要求，針對當(dāng)前疫情防控形勢采取的一項(xiàng)創(chuàng)新性舉措，活動旨在推動儀器儀表行業(yè)品牌建設(shè)，助力行業(yè)高質(zhì)量發(fā)展。
 
　　本次品牌直播活動覆蓋流量儀表、壓力儀表、物/液位儀表、數(shù)顯儀表、在線檢測、儀器六個品牌直播專場。讓我們相聚“云”上，共同感受國產(chǎn)儀器儀表精品魅力，共話品牌發(fā)展未來！
 
　　三大亮點(diǎn)，讓YBZHAN品牌直播不可錯過
 
　　1、線下宣傳成本高，還受時間、地域限制？
 
　　YBZHAN品牌直播活動以線上直播模式開展，突破時間、地域限制，傳播范圍廣泛；足不出戶宣傳展示，成本大幅降低；在線洽談合作，提高溝通效率；直播方式靈活、效率高等。
 
　　2、不是直播大咖，擔(dān)心直播沒人看？
 
　　依托儀表網(wǎng)近16年積累的強(qiáng)大會員資源及采購資源，2020年度YBZHAN品牌直播活動有針對性地通過互聯(lián)網(wǎng)、微信、郵件、電話預(yù)約等方式對目標(biāo)觀眾/專業(yè)采購商等進(jìn)行廣泛邀請，組織高品質(zhì)專業(yè)觀眾和采購商在線參觀此次直播。
 
　　3、不知如何宣傳推廣？
 
　　2020年度YBZHAN品牌直播活動有專業(yè)的市場宣傳推廣團(tuán)隊，攜手儀表行業(yè)同行及今日頭條、網(wǎng)易、騰訊、搜狐等眾多平臺，以及微信公眾平臺、媒體合作、信息流廣告、郵件/短信群發(fā)等推廣方式，擴(kuò)大活動宣傳面。
 
　　目前，“2020年度YBZHAN品牌直播”公益活動品牌商報名正在火熱進(jìn)行中，直播專場有限，有意向參加直播的企業(yè)抓緊報名吧！7月13日，流量儀表品牌直播專場(←點(diǎn)擊查看入駐直播間企業(yè))將盛大開啟，精彩敬請期待！
 
　　報名熱線：電話：0571-87756399 QQ：568547636 或添加儀表君微信號“ybzhan01”報名

上一篇： 2020YBZHAN品牌直播活動即將開始，這份攻略請收好

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