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平安夜吃“平安果”：我們一起來聊聊關(guān)于蘋果的那些事兒

2019-12-24 16:21:31 來源：農(nóng)機網(wǎng)原創(chuàng) 作者：四夕 閱讀量：52943 評論

導(dǎo)讀：“平安果”摔碎了叫“歲歲平安”，紅事送棗是“早生貴子”、元宵節(jié)要吃得“團團圓圓”一樣是通過諧音表達祝愿，蘋果的“蘋”與平安夜的“平”同音，寓意“平安祥和”。平安夜來臨之際，我們來聊聊關(guān)于蘋果的那些事兒。

　　【農(nóng)機網(wǎng) 編輯視角】12月24日，今天是圣誕前夕(Christmas Eve)平安夜，隨著中西文化融合已然成為了一個世界性的節(jié)日。包裝精美的“平安果”開始在大街小巷兜售，其實所謂的“平安果”就是用一個個色澤鮮艷、樣子好看的進口蘋果裝扮而成的，多為紅蛇果、青蛇果。
 
　　“平安果”摔碎了叫“歲歲平安”，紅事送棗是“早生貴子”、元宵節(jié)要吃得“團團圓圓”一樣是通過諧音表達祝愿，蘋果的“蘋”與平安夜的“平”同音，寓意“平安祥和”。平安夜來臨之際，我們來聊聊關(guān)于蘋果的那些事兒。
 
　　蘋果價格飆升，果農(nóng)有獲利嗎？
 
　　每當臨近圣誕節(jié)，各地蘋果的價格可以說竄的速度比今年豬肉價格都快，蘋果已經(jīng)不是按斤賣，而是按個出售。
 
　　圣誕節(jié)在中國興起以后，商家們對蘋果進行包裝美化，使之搖身一變就成為了身價倍增的“平安果”，蘋果價格在平安夜到來之前出現(xiàn)大幅度上漲。但是，果農(nóng)要想從中獲利卻沒那么簡單。
 
　　平安夜蘋果價格的變動時效性短，也大多是在城市時興，對于農(nóng)村朋友們來講其實并沒有太大效應(yīng)，果農(nóng)并沒有多少零售機會，而主產(chǎn)區(qū)大部分大中優(yōu)質(zhì)果也都早被收購商收購入庫。此外，蘋果價格急劇上升很大原因是被一些商家炒作起來的，這樣的價格變化并不會維持太久，一旦過了平安夜以后，蘋果的價格還會回歸到原來的市場行情中去，甚至可能還會更低。
 
　　影響蘋果價格的因素還以天氣等因素為主，今年年初，我國蘋果主要產(chǎn)區(qū)的山東、陜西等地，由于去年受天氣等因素的影響，總體減產(chǎn)三成左右，導(dǎo)致存儲數(shù)量總體不足，供應(yīng)不足推高價格。而電商平臺下沉農(nóng)村市場，多元化的銷售渠道使得果農(nóng)擁有更多銷售選擇和議價權(quán)，在一定程度上可能影響蘋果價格。
 
　　不要陷入重外觀輕品質(zhì)的銷售誤區(qū)
 
　　平安夜那些售價高昂的蘋果還有一個共同點，那就是：外觀好看。好吃的蘋果和好看的蘋果哪個更重要？很多人肯定信誓旦旦地說：“那肯定是好吃才重要！”但是，從銷量來看卻并非如此。對很多果農(nóng)來說，好看的蘋果意味著有銷路，為了迎合收購商喜好而陷入了重外觀輕品質(zhì)的銷售誤區(qū)，花費人力物力給蘋果套袋，慢慢蘋果自然變了“味道”。
 
　　綜觀各行各業(yè)，制定合理的標準規(guī)范是其發(fā)展過程中的重要基礎(chǔ)。農(nóng)業(yè)農(nóng)村部全面推進農(nóng)業(yè)標準體系、評價體系建設(shè)。截至目前，制定發(fā)布農(nóng)業(yè)國家標準和行業(yè)標準14077項，涉及了農(nóng)業(yè)產(chǎn)地環(huán)境、投入品、生產(chǎn)過程、產(chǎn)品質(zhì)量、安全限量、檢測方法、包裝標識、儲存運輸?shù)确矫?，進一步保障農(nóng)業(yè)產(chǎn)業(yè)安全、推動農(nóng)業(yè)高質(zhì)量和綠色發(fā)展。
 
　　而在蘋果標準化生產(chǎn)方面，我國也一直在努力。2014年以來，西藏自治區(qū)與四川省簽訂農(nóng)牧科技戰(zhàn)略合作協(xié)議，西藏蘋果產(chǎn)業(yè)加強了新品種、新技術(shù)、新模式的推廣應(yīng)用。通過引進果樹優(yōu)良品種、開展技術(shù)攻關(guān)、創(chuàng)建“產(chǎn)業(yè)技術(shù)平臺+示范縣+基地+種植大戶(專業(yè)合作社)”應(yīng)用推廣模式等途徑，打造蘋果標準化種植模式。
 
　　農(nóng)業(yè)保險：為果農(nóng)保駕護航
 
　　平安夜蘋果價格高位的曇花一現(xiàn)并不能給果農(nóng)足夠的信心，市場蘋果產(chǎn)量的供過于求、運輸和倉儲的成本增加、進口水果的沖擊、天氣的變化等等都使得果農(nóng)沮喪不已，修剪、施肥、保護果實，費盡人力物力，蘋果高產(chǎn)后面臨的卻可能是庫存積壓的結(jié)果，農(nóng)產(chǎn)品滯銷的案例比比皆是。
 
　　由于掌握市場信息有限，對于市場的風(fēng)險評估不足，相對經(jīng)濟基礎(chǔ)薄弱農(nóng)戶缺乏自我消化風(fēng)險的能力，一旦面臨較大的市場波動，往往可能“傷筋動骨”、“一蹶不振”。作為一種重要的風(fēng)險轉(zhuǎn)移工具，農(nóng)業(yè)保險是保障農(nóng)民利益的“后一道屏障”，購買農(nóng)業(yè)保險來規(guī)避風(fēng)險是很有必要的。
 
　　自2007年財政部實施農(nóng)業(yè)保險保費補貼政策以來，不斷加大支持力度，商業(yè)性農(nóng)業(yè)保險逐步轉(zhuǎn)變?yōu)檎咝赞r(nóng)業(yè)保險，進一步推動農(nóng)業(yè)保險“擴面、提標、增品”。完善農(nóng)業(yè)保險政策，推進稻谷、小麥、玉米完全成本保險和收入保險試點；擴大農(nóng)業(yè)大災(zāi)保險試點和“保險+期貨”試點；探索對地方優(yōu)勢特色農(nóng)產(chǎn)品保險實施以獎代補試點。
 
　　在此，農(nóng)機網(wǎng)也祝大家圣誕節(jié)快樂，別忘了吃“平安果”哦！

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