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在嚴峻的市場形勢下保持企業(yè)自信

———專訪馬斯奇奧（青島）農(nóng)機制造有限公司產(chǎn)品市場經(jīng)理王月
2018-04-04 14:10:32 來源：中國農(nóng)機網(wǎng) 閱讀量：25625 評論

　　在近期鄭州會展中心舉辦的全國農(nóng)業(yè)機械及零部件展覽會(簡稱“全國春季農(nóng)機展”)上，本網(wǎng)記者有幸采訪到了馬斯奇奧(青島)農(nóng)機制造有限公司(以下簡稱“馬斯奇奧”)產(chǎn)品市場經(jīng)理王月，他就目前農(nóng)機發(fā)展形勢談論了自己的看法。
 
　　馬斯奇奧作為意大利獨資的生產(chǎn)企業(yè)，于2005年進入中國市場，主要進行對耕整地機械、牧草機械、播種機械以及植保機械四大部分產(chǎn)品的研發(fā)和推廣。公司在積極拓展大中型機具中國市場的同時，還利用意大利的先進技術和設備，大力推進本地化制造進程。公司生產(chǎn)的中小型旋耕機、秸稈還田機、割草機等，已出口到歐美和東南亞等國家和地區(qū)。
 
中國農(nóng)機網(wǎng)記者現(xiàn)場采訪馬斯奇奧產(chǎn)品市場經(jīng)理王月
 
　　農(nóng)機產(chǎn)品也要因地制宜
 
　　“雖然馬斯奇奧在歐洲市場取得了巨大的成功，但是在我們中國本土市場還是要因地制宜。”王月說到，公司就農(nóng)機產(chǎn)品的本土化話經(jīng)營不斷創(chuàng)新改進，包括小麥聯(lián)合播種機等都在針對中國的土地土壤環(huán)境進行合理化調(diào)整。
 
　　國外的聯(lián)合耕整地技術研究起步較早，耕整地的相關配套裝備較為成熟，規(guī)?；N植以及高度機械化的種植方式在中國尚有較大差異，同時由于土地類型、種植模式、農(nóng)藝要求等方面依然存在差異性，國外引入的耕整地裝備很多還處于“水土不服”狀態(tài)。因此在綜合考慮田間農(nóng)藝要求、土壤特性及氣候環(huán)境等因素的基礎上，吸收國外成功的經(jīng)驗，合理調(diào)整及研制適用于我國農(nóng)業(yè)生產(chǎn)基本國情的聯(lián)合耕整地機械勢在必行。
 
　　農(nóng)機市場形勢依然嚴峻
 
　　王經(jīng)理表示，目前中國的農(nóng)機行業(yè)形勢并不是太好。據(jù)統(tǒng)計，2017年1-11月，我國規(guī)模以上農(nóng)機企業(yè)主營業(yè)務收入同比2016年增長6.79%，在整個機械工業(yè)中，增速從“*”跌至末位。與前些年20%甚至30%的增幅相比，在農(nóng)機工業(yè)中占比大的拖拉機、收獲機械產(chǎn)銷下滑明顯。
 
　　同時，我國農(nóng)機產(chǎn)品供應不足，主要以中低端產(chǎn)品為主，兩極分化態(tài)勢較為明顯。加上農(nóng)民購買力不足和專業(yè)化操作能力低等主客觀原因，使得農(nóng)機產(chǎn)品的市場份額仍有很大的發(fā)展空間。市場機制作用下，由于企業(yè)商家的趨利心理，市場上的農(nóng)機產(chǎn)品中低端同質(zhì)化、無序化的低價競爭明顯，整個行業(yè)尚不算理性發(fā)展，市場形勢依然嚴峻。
 
　　高質(zhì)量產(chǎn)品支撐的企業(yè)自信
 
　　展會現(xiàn)場，王經(jīng)理向大家展示了馬斯奇奧今年主推的MONDIALE120圓捆打捆機，。這款圓捆打捆機可以完成包括苜蓿，燕麥，玉米秸稈，小麥秸稈等多種作物的打捆作業(yè)。機器配有19根鋼輥，主傳動雙鏈條，用以保證機器的使用壽命。此外機器的潤滑、保養(yǎng)系統(tǒng)全部由電腦控制，由駕駛室內(nèi)的監(jiān)控器隨時監(jiān)測，提高了作業(yè)效率的同時保證了高度的機械自動化。
 
MONDIALE120圓捆打捆機
 
　　即便是在嚴峻的大整體環(huán)境下，馬斯奇奧依然自信可以立足腳跟，發(fā)展強勁，這一切都依靠他們研發(fā)制造出來的產(chǎn)品支撐，同時化的服務也使得公司的發(fā)展充滿底氣。王經(jīng)理表示他們的產(chǎn)品在一年質(zhì)保期內(nèi)，都會有專門的系統(tǒng)進行設備跟蹤流程以及不定期回訪，努力解決用戶在使用、維修方面有可能面臨的問題。
 
　　這一年，或許農(nóng)機行業(yè)的洗牌仍將繼續(xù)，企業(yè)應當以創(chuàng)新和提高產(chǎn)品質(zhì)量等為核心參與市場“競優(yōu)”，才不至于被淘汰。
 
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