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樂客來：零理由退貨不分中外 只為用戶微笑再來

2015-12-01 16:09:14 來源：中國農(nóng)機網(wǎng) 閱讀量：16716 評論

　　【中國農(nóng)機網(wǎng) 人物專訪】2004年，浙江樂客來正式成立，是一家專業(yè)生產(chǎn)園林機械和農(nóng)用機械的中美合資大型企業(yè)，產(chǎn)品遠銷北美、南美、東南亞、歐洲等60多個國家和地區(qū)，其中80%銷往美國，是名副其實的大型出口企業(yè)。自成立之初至今，樂客來始終秉承著“零理由退貨”的原則，取得了世界各國用戶們的信任。
 
　　中國農(nóng)機網(wǎng)：各位觀眾大家好！這里是2015中國農(nóng)機展的展會現(xiàn)場。在展會舉辦的第三天，我們來到了浙江樂客來的展臺前，邀請樂客來總經(jīng)理武順先生參與中國農(nóng)機網(wǎng)訪談欄目錄制，武經(jīng)理您好！
 
　　武順：你好！
 
　　中國農(nóng)機網(wǎng)：樂客來成立于21世紀初期，到如今也有十多年了，您能為我們簡單介紹一下這期間的發(fā)展歷程嗎？
 
　　武順：我們公司的產(chǎn)品主要是農(nóng)機輔具，以出口為主。通過十余年的發(fā)展深切感受到中國農(nóng)機市場發(fā)展的迅速，堪比超音速(笑)。我們以好的產(chǎn)品、好的質(zhì)量、好的服務(wù)為發(fā)展原則，只為更好地服務(wù)于中國市場和農(nóng)民。
 
　　中國農(nóng)機網(wǎng)：跟您的聊天中我了解到，樂客來是一家注重外貿(mào)外銷的企業(yè)，但近年來市場也不斷往國內(nèi)轉(zhuǎn)移，造成這一轉(zhuǎn)變的契機是什么呢？
 
　　武順：相對來說，國外的一些機械設(shè)備要比中國先進很多。隨著這幾年的發(fā)展，很多農(nóng)民朋友也逐漸認識到了機械的重要性，對質(zhì)量的要求也越來越高。在這樣的背景下，包括我們出口到美國的產(chǎn)品，就會產(chǎn)生有些公司從美國買回來當作進口設(shè)備再銷售的現(xiàn)象。于是我們希望能更好地服務(wù)于國內(nèi)市場。
 
　　中國農(nóng)機網(wǎng)：在質(zhì)量上樂客來為農(nóng)民朋友和農(nóng)機企業(yè)做出了哪些承諾？
 
　　武順：因為我們的產(chǎn)品80%都是銷往美國市場，而美國市場的要求是“無由退貨”，這樣就要求產(chǎn)品在質(zhì)量上非常過關(guān)，而且我們沿用的都是美國企業(yè)的標準，這樣一來，對產(chǎn)品質(zhì)量的要求就已經(jīng)做到了。
 
　　中國農(nóng)機網(wǎng)：我們了解到，樂客來在美國的市場是很不錯的，那在美國市場樂客來是如何推廣產(chǎn)品的呢？
 
　　武順：在美國市場我們是通過展會和一些現(xiàn)場展示活動來突出我們的產(chǎn)品，通過廣大用戶的使用，在十幾年的時間里漸漸對我們的產(chǎn)品產(chǎn)生信賴，使得我們的產(chǎn)品銷路更加穩(wěn)定。
 
　　中國農(nóng)機網(wǎng)：現(xiàn)在的用戶和企業(yè)不僅關(guān)注產(chǎn)品質(zhì)量，也很關(guān)注服務(wù)，樂客來在售前、售中和售后做出了哪些保證呢？
 
　　武順：首先，我們的產(chǎn)品在質(zhì)量上是很過關(guān)的。其次，我們在國內(nèi)銷售和在美國銷售都采用了同樣的服務(wù)標準，就是“零理由退貨”。
 
　　中國農(nóng)機網(wǎng)：展會是用戶和展商重要的交流平臺，除了展會以外，樂客來還會通過哪些方式來推廣企業(yè)和產(chǎn)品？
 
　　武順：，我們主要通過展會來展示產(chǎn)品；第二，通過網(wǎng)絡(luò)推廣；第三：通過現(xiàn)場展示、演示會，讓用戶看到我們的產(chǎn)品為什么好，好在哪兒。
 
　　中國農(nóng)機網(wǎng)：作為一家以外銷為主的企業(yè)，樂客來在打開國內(nèi)市場后有哪些規(guī)劃？
 
　　武順：，就是擴大產(chǎn)品的度；第二，在一些重點展示區(qū)舉辦演示會，讓一些比較大的合作社來使用，通過他們的使用來宣傳產(chǎn)品。因為很多東西你只有親自使用了，才能知道它的好。
 
　　中國農(nóng)機網(wǎng)：好的，感謝武總接受中國農(nóng)機網(wǎng)的采訪，并為我們帶來樂客來機械的相關(guān)情況。也期待樂客來機械為我國的農(nóng)機市場提供更加的服務(wù)。
 
　　武順：謝謝大家，謝謝中國農(nóng)機網(wǎng)。

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