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地點(diǎn): 呼和浩特市
開展時間: 2025-04-05
舉辦單位: 內(nèi)蒙古自治區(qū)糧食經(jīng)濟(jì)學(xué)會、內(nèi)蒙古自治區(qū)糧食行業(yè)協(xié)會
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地點(diǎn): 成都市
開展時間: 2025-04-10
舉辦單位: 青島中凱國際會展有限公司
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地點(diǎn): 北京市
開展時間: 2025-04-10
舉辦單位: 北京市市容環(huán)境衛(wèi)生協(xié)會、北京市園林綠化行業(yè)協(xié)會、北京市公園綠地協(xié)會
走進(jìn)天途航空的7年筑夢之旅
———專訪北方天途航空銷售總監(jiān)張吉利
2015-12-01
15:47:12
來源:中國農(nóng)機(jī)網(wǎng) 閱讀量:16604
評論
【中國農(nóng)業(yè)機(jī)械網(wǎng) 人物專訪】2008年3月,受北京奧運(yùn)委員會新聞中心委托進(jìn)行奧運(yùn)會火炬接力航拍及電視轉(zhuǎn)播;同年5月,被委托進(jìn)行奧運(yùn)火炬?zhèn)鬟f首站三亞站的航拍及飛行;2012年,被北京市昌平區(qū)科委評為科技研發(fā)中心······
從一個初只有兩個人的公司,歷經(jīng)7年的磨礪,一路走來,跌跌撞撞,幾經(jīng)磨合,成就了如今的北方天途航空技術(shù)發(fā)展(北京)有限公司,在2015中國農(nóng)業(yè)機(jī)械展會現(xiàn)場,記者采訪到了該銷售總監(jiān)——張吉利,進(jìn)一步了解了它的不平凡。
兩個人的公司 創(chuàng)業(yè)無所畏懼
北方天途航空技術(shù)發(fā)展(北京)有限公司自2008年創(chuàng)立以來,歷經(jīng)7年風(fēng)霜,目前為國家十一五、國家十二五、國家973項目提供無人機(jī)產(chǎn)品及系統(tǒng)集成,是國內(nèi)首批PICC中國人民財產(chǎn)保險承保無人機(jī)單位。

走進(jìn)天途航空的7年筑夢之旅
08年,公司成立之初,上上下下只有兩個人,公司董事長楊穎女士心懷“創(chuàng)業(yè)不成誓不罷休之心”與的伙伴咬緊牙關(guān)闖過了無數(shù)個創(chuàng)業(yè)難關(guān),或許,正是因為這份創(chuàng)業(yè)者的無所畏懼之心,才讓他們有了今天的成就。
據(jù)張總透露,公司初做的是無人直升機(jī),沒有涉及到植保這一塊,主要應(yīng)用領(lǐng)域在航拍和警用,直到12年年底至13年年初,才開始涉及植保。公司的次合作是與中國農(nóng)業(yè)大學(xué),進(jìn)行了各種試驗,覺得效果不錯,才逐漸開始運(yùn)用到農(nóng)業(yè)領(lǐng)域中。
應(yīng)用之初就遇到了阻礙,當(dāng)時農(nóng)民都還不太愿意接受它,覺得載藥量小或者是濃度比較高,擔(dān)心噴藥的效果。后來公司的研發(fā)團(tuán)隊以及技術(shù)部門,進(jìn)行了各種實(shí)驗,并且到農(nóng)戶的家里去給他們免費(fèi)噴藥、做測試,農(nóng)民看到效果之后才慢慢接受。之后,公司開始在各省進(jìn)行推廣,農(nóng)業(yè)推廣站也會對他們的工作予以支持。“現(xiàn)在公司發(fā)展還是不錯的,尤其是植保這一塊。”張總笑著說。
雙GPS導(dǎo)航時代 開啟備用控制系統(tǒng)
據(jù)張總介紹,本次展會,天途航空主要帶了三款產(chǎn)品,載重分別是5公斤、8公斤和10公斤,售價在4-8萬不等。特別值得一提的是,他們的產(chǎn)品是配備雙子星,即具有雙GPS導(dǎo)航的功能,即使在失控的情況下也不用擔(dān)心,因為植保機(jī)會有一個備用的控制系統(tǒng)來接管。
植保機(jī)的機(jī)體采用的是快拆結(jié)構(gòu),全程從運(yùn)輸箱當(dāng)中拿出來,只需要三分鐘就可以組裝完畢,遙控距離一般都是在1.5公里,飛行時間是5-15分鐘不等,平均1分鐘可噴灑1-2畝地,全天作業(yè),基本上可以實(shí)現(xiàn)400-500畝的工作量。
PICC無人機(jī)意外險 買得起飛機(jī)承擔(dān)得起維修成本
一般而言,用戶在選擇購買產(chǎn)品的時候往往會擔(dān)心其質(zhì)量問題,對產(chǎn)品的售后服務(wù)也十分重視。
“其實(shí),用戶還很關(guān)心維修的成本,很多人就擔(dān)心,買得起飛機(jī)而修不起。”張總說,“針對這一疑慮,我們公司會提前把一些易損件的價格報給用戶,另外,我們公司有PICC的無人機(jī)意外險,就是第三方的,飛機(jī)一旦失控,掉下來或者砸到人,或者損壞了別人的東西,終就由保險公司來理賠,保額是一年一千萬,只要是我們公司出的產(chǎn)品都會有這個保險。”
有了PICC無人機(jī)意外險,用戶再也不用擔(dān)心買得起飛機(jī)而付不起維修成本了。
權(quán)衡好質(zhì)量與價格的天平 走出同質(zhì)化競爭陷阱
如今,企業(yè)、行業(yè)發(fā)展到一定的階段,都很難避免跌入同質(zhì)化或價格化競爭的陷阱之中,那么天途航空又是如何權(quán)衡這桿天平的呢?
“企業(yè)的發(fā)展離不開資金的運(yùn)轉(zhuǎn),在競爭當(dāng)中,價格戰(zhàn)還是占據(jù)一定比例的,但是究其根本,企業(yè)的生存主要還是在于品質(zhì),我們必然會在保證品質(zhì)的前提下盡量降低成本。”張總說。
除了資金的運(yùn)作和產(chǎn)品質(zhì)量的保證之外,宣傳途徑和推廣方式也十分重要。天途航空不僅通過參展來宣傳自己的產(chǎn)品,而且積極開展網(wǎng)絡(luò)推廣,同時將微信平臺充分利用起來。據(jù)了解,公司由于產(chǎn)品質(zhì)量有保障,很多新客戶都是在老客戶的影響下,甚至形成新的用戶群,一起購買公司的產(chǎn)品。所以,產(chǎn)品質(zhì)量是根本,沒有質(zhì)量的產(chǎn)品猶如無根的樹,終究是站不住腳的。衷心地祝愿天途航空在未來的發(fā)展道路上越走越好。
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