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品牌農(nóng)業(yè)能為現(xiàn)代化農(nóng)業(yè)帶來什么?

2018-01-17 14:29:09 來源:農(nóng)機(jī)網(wǎng) 閱讀量:49158 評論

  【中國農(nóng)機(jī)網(wǎng) 本站原創(chuàng)】 現(xiàn)今,隨著居民生活水平的提高和品牌意識(shí)的增強(qiáng),品牌農(nóng)產(chǎn)品的需求與日俱增,在日漸挑剔的消費(fèi)者眼中,品牌才是質(zhì)量的保證,由此便滋生了品牌農(nóng)業(yè)。
  
  何為品牌農(nóng)業(yè)?
 
  關(guān)于品牌農(nóng)業(yè)的定義,沒有一個(gè)確切的說法,它不是一個(gè)具體的產(chǎn)品的品牌或者是一個(gè)企業(yè)的品牌,而應(yīng)該是一個(gè)農(nóng)產(chǎn)品系列的集合,其中所體現(xiàn)出的差異化便是消費(fèi)者對于品牌農(nóng)業(yè)的記憶點(diǎn)。
 
  但是這些對于挑剔的消費(fèi)者來說似乎并不夠,能夠被稱為品牌農(nóng)業(yè),獲得消費(fèi)者的認(rèn)證,自然有其過人之處。首先它必須有質(zhì)量和安全健康保證;其次得有一個(gè)統(tǒng)一的生產(chǎn)標(biāo)準(zhǔn),按照量化標(biāo)準(zhǔn)產(chǎn)生和加工;再次它必須具備規(guī)模生產(chǎn)的能力,而不是落后的一家一戶的生產(chǎn)經(jīng)營狀態(tài);后,其質(zhì)量與安全必須實(shí)現(xiàn)可追溯,打通一、二、三產(chǎn)業(yè)。
 
  總之,品牌農(nóng)業(yè)就是摒棄以往的落后的生產(chǎn)和經(jīng)營方式,引入標(biāo)準(zhǔn)化的流程和規(guī)?;纳a(chǎn)能力,打通一、二、三產(chǎn)業(yè),形成一個(gè)可追溯的農(nóng)產(chǎn)品系列合集。
 
  品牌農(nóng)業(yè)能帶來什么?
 
  12月28日至29日,中央農(nóng)村工作會(huì)議在北京舉行,會(huì)議部署了實(shí)施鄉(xiāng)村振興戰(zhàn)略等工作,提出質(zhì)量興農(nóng),品牌強(qiáng)農(nóng)的要求。品牌農(nóng)業(yè)的提倡與發(fā)展,可以解決農(nóng)產(chǎn)品工業(yè)化、農(nóng)產(chǎn)品產(chǎn)業(yè)化、農(nóng)產(chǎn)品標(biāo)準(zhǔn)化、農(nóng)產(chǎn)品品牌化等一系列問題。所以,發(fā)展品牌農(nóng)業(yè)已是當(dāng)今農(nóng)業(yè)發(fā)展的一大趨勢,并且各地政府都看到了品牌農(nóng)業(yè)的價(jià)值。
 
  青島:截至2017年4月份,青島市涉農(nóng)產(chǎn)品注冊商標(biāo)1.7萬多個(gè),農(nóng)業(yè)品牌166個(gè),其中10個(gè),13個(gè);“三品一標(biāo)”農(nóng)產(chǎn)品887個(gè),48個(gè)國家地理標(biāo)志保護(hù)農(nóng)產(chǎn)品居副省級城市*。品牌農(nóng)業(yè)已經(jīng)成為青島市一個(gè)閃亮的名片。
 
  邯鄲:河北邯鄲市依托14個(gè)中國特色之鄉(xiāng)、12個(gè)河北特產(chǎn)之鄉(xiāng),培育出“永年蔬菜”“雞澤辣椒”“魏縣鴨梨”等31個(gè)農(nóng)產(chǎn)品區(qū)域公用品牌,“五得利面粉”“晨光色素”“天下紅辣椒醬”等92個(gè)企業(yè)產(chǎn)品品牌。達(dá)到12件,位居全省前列。通過品牌農(nóng)業(yè),帶動(dòng)當(dāng)?shù)丶s七成農(nóng)戶戶均增收3000元。
 
  鄭州:全市農(nóng)產(chǎn)品加工型擁有13個(gè)、河南省商標(biāo)52個(gè),全市共有“三品一標(biāo)”產(chǎn)品數(shù)量371個(gè)。
 
  結(jié)語:品牌化是農(nóng)業(yè)現(xiàn)代化的標(biāo)志,是轉(zhuǎn)方式、調(diào)結(jié)構(gòu)的重要抓手,而品牌農(nóng)業(yè)作為鄉(xiāng)村振興戰(zhàn)略的重要抓手,與如今快速發(fā)展的生活方式和農(nóng)業(yè)生產(chǎn)方式密不可分,各地在實(shí)施品牌農(nóng)業(yè)戰(zhàn)略的同時(shí)看到了其帶來的巨大效應(yīng),由此可見,發(fā)展品牌農(nóng)業(yè)已成為一種趨勢,將給現(xiàn)代化農(nóng)業(yè)帶來不可估量的變化和價(jià)值。
 
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