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由“馬桶蓋”引發(fā)的腦洞創(chuàng)意

2017-10-11 13:10:34 來源：中國(guó)農(nóng)機(jī)網(wǎng) 閱讀量：49210 評(píng)論

　　【中國(guó)農(nóng)機(jī)網(wǎng) 本站原創(chuàng)】前言：它與農(nóng)業(yè)相聯(lián)的關(guān)鍵詞，雖然只有秸稈，但是公司經(jīng)營(yíng)方式和創(chuàng)新思維在各行各業(yè)里卻是相通的。
 
 
　　可否還記得，2015年春節(jié)期間，國(guó)人*購買日本馬桶蓋“爆款”的盛況。多達(dá)45萬中國(guó)游客赴日購物，消費(fèi)近60億人民幣，爆銷品竟是馬桶蓋。這件事在當(dāng)時(shí)引起不小的爭(zhēng)議。
 
　　沒想到兩年后，歐美等西方國(guó)家也開始為搶購中國(guó)馬桶蓋而變得“*”。
 
　　這款“思特馬桶蓋”不僅受到國(guó)外消費(fèi)者的大力歡迎，還強(qiáng)勢(shì)登上了美國(guó)NBC的《今日秀》節(jié)目。據(jù)悉，在2003年，思特馬桶蓋就已經(jīng)賣到了意大利，后來市場(chǎng)又?jǐn)U展到德、美、英、法等國(guó)。
 
　　“歪果仁”為之*的不僅是因?yàn)轳R桶蓋上的多達(dá)5000種個(gè)性圖案，更是由于其制作材料環(huán)保節(jié)能。思特馬桶蓋使用的原材料是赤水萬畝竹海的竹子。公司與當(dāng)?shù)匾患抑裰破芳庸て髽I(yè)已經(jīng)合作了10多年之久?；蛟S在雙方合作之初，對(duì)方怎么也想不到，竹子還能做成馬桶蓋。
 
　　不但材料環(huán)保，而且公司采用的銷售方式也是因地制宜。德國(guó)人對(duì)新事物的接受程度非常高，任何新的事物都能被容易接受。因此，思特馬桶蓋獨(dú)特的個(gè)性化設(shè)計(jì)，在歐洲市場(chǎng)大受歡迎，每年銷量超過200萬套。然而，對(duì)設(shè)計(jì)追求平淡簡(jiǎn)單的美國(guó)來說，多樣式的圖案就變得“太個(gè)性”了，因此思特公司轉(zhuǎn)變了其營(yíng)銷方式，讓“個(gè)性”變得更“實(shí)用”，緊緊抓住了美國(guó)市場(chǎng)。
 
　　更重要的是，思特公司將“工人”和“工匠”的概念區(qū)分得特別清楚。“在馬桶蓋的部分制造環(huán)節(jié)中，人工完成的效果要比機(jī)械手臂好得多，但這需要工人有豐富的經(jīng)驗(yàn)和精益求精的態(tài)度，這就是‘工匠精神’”，公司的聯(lián)合創(chuàng)始人之一吳成東這樣說。并且在思特公司增強(qiáng)制造能力的戰(zhàn)略布局里，貴州工廠將是一個(gè)擁有“工匠”——而不是流水線工人的專業(yè)馬桶蓋工廠。吳成東說，“工廠好不好，不是看有多少工人，而是有多少工匠。”
 
　　而吳成東自己，也是這種“工匠精神”的堅(jiān)實(shí)代表， “我做了馬桶蓋12年，今后也將繼續(xù)做下去。 ” 并且堅(jiān)信，“一件簡(jiǎn)單的事，堅(jiān)持做一輩子，這就是‘偉大’。 ”
 
　　如今，這家公司已經(jīng)不再滿足于竹原料板，他們?cè)陂_發(fā)一樣新產(chǎn)品：以稻草秸稈為原料的馬桶蓋。這肯定是秸稈的又一新的出路。國(guó)家對(duì)秸稈利用的政策鼓勵(lì)和財(cái)政補(bǔ)助，大大激發(fā)了工廠企業(yè)的聰明才智。那么思特公司大膽實(shí)用的個(gè)性創(chuàng)意有沒有打開你的腦洞呢？除了“秸稈還田”，“青貯飼料”，“秸稈煤”，“馬桶蓋”等，你覺得秸稈還能在哪些領(lǐng)域被激發(fā)出更多價(jià)值呢？
 
　　中國(guó)農(nóng)機(jī)網(wǎng)原創(chuàng)，轉(zhuǎn)載請(qǐng)注明出處。
 
　　資料來源：動(dòng)靜貴州，環(huán)球網(wǎng)

上一篇： 植保無人機(jī)激烈的市場(chǎng)競(jìng)爭(zhēng)背后還需企業(yè)自身規(guī)范發(fā)展

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