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農機后市場風波四起背后的思考

2016-12-27 14:00:28 來源：中國農機網 閱讀量：46395 評論

　　【中國農機網 本站原創(chuàng)】自2004年實施農機購置補貼以來，促使中國農業(yè)機械化進程加快，農機市場在這十多年的時間里取得了長足的進步和發(fā)展。但是，隨著市場的不斷做強做大，農機后市場亂象叢生：農機欠維護，備件、服務缺乏標準，無序競爭等。這一系列現(xiàn)象折射出行業(yè)的健康可持續(xù)發(fā)展正受到威脅。那么這種亂象背后的原因有哪些？企業(yè)應如何應對并推動行業(yè)發(fā)展？
 
　　農機后市場風波不斷
 
　　所謂農機后市場是指農機從售出到報廢的過程中，圍繞農機售后使用環(huán)節(jié)中各種后繼需要和服務而產生的一系列交易活動的總稱，與我們經常所說的“三包”服務類似，只是涵蓋范圍更廣。但是這一塊的服務，對農機行業(yè)來說卻還尚處于發(fā)展的初級階段，動力不夠，經驗不足，亂象時有發(fā)生，正如今年的農機后市場，就泛起了不少風波。
 
　　今年農忙時期，山東濱州市的聶先生買了臺拖拉機，準備大干一場，但是這臺拖拉機卻抬不起后面的加載設備，經過7次修理后故障仍未解決。讓聶先生不僅損失了貸款，也因修理機器浪費了幾個月的干活時間。無*偶，今年8月份膠州的張女士同樣是新購買的拖拉出現(xiàn)了問題，連續(xù)發(fā)生起火故障，而廠家的回復表示拒絕退車只提供維修。
 
　　這兩個案例都是現(xiàn)今農機市場上普遍存在的問題：農機銷售以后的服務不到位甚至缺失，銷售商和廠商之間責任互相推諉，消費者利益得不到保障。當然除此之外，還有保養(yǎng)農機無對應網點、維修農機缺乏相應零部件等等問題都阻礙著農機后市場的健康發(fā)展。
 
　　風波背后原因幾何？
 
　　農機后市場亂象滋生，到底是何原因導致的呢？在筆者看來，主要來自三方面：
 
　　，主管部門存爭議。早在2010年，國家質檢總局、國家工商總局、農業(yè)部和工信部等4部委就頒布了新的《農業(yè)機械產品修理、更換、退貨責任規(guī)定》，但因目前的農機銷售市場比較活躍，經銷商隊伍也日趨龐大，就不免出現(xiàn)魚龍混雜的情況。有的經銷企業(yè)在經濟實力、人員配備、技術實力等條件都不成熟的情況下，實行混合經銷、維修，從而導致維修者、經銷商和廠商之間的責任難落實，不履行自己相應的義務，互相推諉責任的現(xiàn)象已成常態(tài)。
 
　　第二，服務缺乏盈利保障。不同與汽車后市場，美容保養(yǎng)維修、用品配件改裝、保險車務等都能為行業(yè)帶來可觀的利潤，而農機后市場所提供的服務種類不齊全，設施裝備條件落后，無法為經營者帶來足夠的利潤，產業(yè)鏈一時間難以形成。
 
　　第三，缺乏行業(yè)標準。當前農機后市場就像無頭蒼蠅一樣，服務和價格沒有統(tǒng)一標準，維修質量參差不齊，配件價格虛高，供銷信息嚴重不對稱。后市場想要發(fā)展卻找不到方向和依據；想要解決糾紛卻又無法可依，只能在無序競爭中任其惡性循環(huán)。
 
　　思考:那么要想打破桎梏，企業(yè)可以做些什么呢？
 
　　政府部門與企業(yè)聯(lián)合發(fā)力 共促農機市場有序發(fā)展
 
　　12月16日，來自中國農業(yè)機械化科學研究院、山東省農業(yè)機械科學研究院等9家單位的15名專家，對中國一拖集團有限公司、雷沃重工股份有限公司、河北中農博遠農業(yè)裝備有限公司、浙江昌亨機械有限公司等4家單位起草的10項團體標準進行審查，也就是說，中國農機工業(yè)團體標準即將發(fā)布。中國農機工業(yè)協(xié)會將以培育和發(fā)展團體標準為基礎，打造培育標準化服務全鏈條，加快建立農業(yè)機械工業(yè)市場標準體系，提高行業(yè)整體水平，促進中國農機工業(yè)健康、有序發(fā)展。
 
　　這一行動對農機后市場來說既是一個好消息，同時也是一個啟發(fā)。所謂“眾人拾柴火焰高”，要做好農機后市場這一塊“大蛋糕”光憑一家企業(yè)的力量是難以達到的。推動市場的健康可持續(xù)發(fā)展，不僅需要有關政府部門盡快完善和規(guī)范行業(yè)，更需要有影響力的企業(yè)共同建立標準體系。
 
　　當前農機產業(yè)的競爭已經開始從產品主導的有形競爭轉化成以服務為主導的無形競爭，產品質量與服務質量同樣重要。企業(yè)在致力于向前開拓農機市場的同時不妨“回頭”看看，不要讓農機后市場的發(fā)展落太遠，否則，市場終將畸形，陷入惡性循環(huán)。
 

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